The subject of your photo is always a major factor in attracting attention from Instagram users and getting likes and comments. Those that feature faces were found to be more popular compared to those that show objects, places or scenery.
Photos that feature a selfie or a group of savage instagram captions got more attention. They received a 35 increase in likes compared to pictures with no faces.
Now that you know these steps, make sure to practice them whenever you log in to your Instagram account.
Hundreds of millions of people all over the world use Instagram every day. This social media powerhouse gives you the opportunity to reach a substantial number of people in different areas across the world.
Using Instagram for business marketing can help you build your brand, get more traffic, grow your list of email subscribers and generate sales.
When you use Instagram for business marketing, think social, not ads. Create content your target audience will interact with, not ignore because it looks too spammy. Show that you like pictures in your niche to get people interested in following you.
Instagram users are active shoppers who are doing their research, so the more information you can offer them in terms of images, carousels and stories, the better.
Instagram Stories provide instant information and instant gratification that. They only last 24 hours so creates a sense of excitement and urgency.
Many people actively search out specific hashtags, and your images will be there waiting for them. One Instagram study showed that adding at least one hashtag to all of your posts will create more than 12% engagement on average.
Every post you produce should have a clear call to action that matches your business goal in creating it. Instagram provides a range of buttons, such as ‘Buy Now’.
Instagram is a great way to drive traffic to your site. More than 50% of the users on the social media site follow at least one business, and say they have learned about a product or service through Instagram.